adidas

Adidas - Digital Shelf

The Challenge:

Adidas was missing out on a massive opportunity - shoppers not converting at point-of-sale. While the brand has full control of staff at flagship stores, the same was not true of multi-brand retailers.

Any solution would need to address these issues and be scalable yet agile enough to cover fluctuations and real-time changes in store stock.

The Insight:

Regardless of the product the consumer has in mind, recommendations in-store drastically alter purchase decisions, and the right sales pitch leads to greater customer satisfaction post-purchase.

The Solution:

Digital Shelf - A nifty in-store electronic catalogue that helps visitors at Adidas concept stores find their ideal pair of shoes through an intuitive questionnaire. The app also lets you browse through the brand's latest collections. They were installed to enhance the consumer experience and also to assist store staff by being able to better educate consumers about its range of products.