ADIDAS
‘Digital Shelf - Customer Experience 2.0’
BRAND ACTIVATION
The Challenge:
Adidas was losing conversions at the point of sale. While flagship stores were polished, multi-brand retailers lacked consistent training and control, resulting in missed opportunities. The solution needed to be smart and scalable, adapting to real-time stock changes while equipping staff to deliver the right pitch at the right moment, turning interest into confident purchases.
The Solution:
‘Digital Shelf’, an in-store interactive catalogue that helps shoppers find their ideal Adidas shoes through a simple questionnaire, while showcasing the latest collections. It enhanced the customer experience and equipped staff to better educate and convert.
The Impact:
Launched in five stores, the campaign drove 14.2K app visits and 55.9K screen views within two months. Recognized as a best-in-class conversion tool, it scaled rapidly from 5 to 35 stores.
Role: Associate Creative Director
Agency: Wunderman
Team: Executive Creative Director – Keith Tan, Production - Werks
