Adidas - Digital Shelf

The Challenge:

Adidas was losing out where it mattered most, at the point of sale. Beyond the polish of its flagship stores, multi-brand retailers lacked consistent training and control, leading to missed conversions. The solution needed to be smart, scalable, and agile enough to adapt to real-time stock changes while empowering staff to deliver the right pitch at the right moment turning casual interest into confident purchase and lasting satisfaction.

The Solution:

Digital Shelf - A nifty in-store electronic catalogue that helps visitors at Adidas concept stores find their ideal pair of shoes through an intuitive questionnaire. The app also lets you browse through the brand's latest collections. They were installed to enhance the consumer experience and also to assist store staff by being able to better educate consumers about its range of products.

Launched across five stores, the digital shelf drew 14,200 app visits and 55,900 screen views within two months. Recognized as a best-practice model for driving customer conversion among adidas retailers, it scaled rapidly from 5 to 35 stores

Role: Associate Creative Director
Agency: Wunderman
Team: Executive Creative Director – Keith Tan, Production - Werks