Crafting visual stories into impactful solutions
I’m David, a former graffiti artist, ex-Ogilvy creative and conceptual thinker. With 15+ years global experience in art direction and design, I bring a hybrid creative approach shaped by strategy and culture, turning insights into visual stories that connect.
ART DIRECTION
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GRAPHIC DESIGN
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ILLUSTRATION
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BRAND ACTIVATION
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EXPERIENTIAL
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CORPORATE IDENTITY
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WEB DESIGN
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ART DIRECTION • GRAPHIC DESIGN • ILLUSTRATION • BRAND ACTIVATION • EXPERIENTIAL • CORPORATE IDENTITY • WEB DESIGN •
Client Partnerships
A curated selection of clients I’ve collaborated with across various disciplines.
BRAND FILM & SOCIAL
Viewsonic
‘Here's to Learning - A Thank You to Educators’
A global brand film that shifted ViewSonic’s EdTech story from product to people, celebrating educators and the human side of hybrid learning. Led end-to-end, it delivered 7.5M+ views, major awards, and strong growth in traffic and engagement.
VISUAL IDENTITY
山非山
A modern, minimalist identity blending Eastern philosophy with refined Western design, defined by bold geometry, calm negative space, and sculptural, fluid forms.
Inspired by the Zen concept “Mountain is not a mountain,” and created through a mix of Adobe and AI.
BRAND ACTIVATION
Adidas
Adidas improved in-store conversions with Digital Shelf, an interactive tool that guides customers to the right product while equipping staff to sell more effectively, driving strong engagement and scaling rapidly across stores.
LAUNCH CAMPAIGN
BMW
For the Singapore launch of the BMW M3, I led the creative direction and execution of a bold, minimal visual using a wolf-in-sheep’s-clothing metaphor, fusing a wolf’s eye with the headlight to reveal its refined exterior and ferocious core.
BRAND CAMPAIGN
Viewsonic
The Finchers brought to life a 90s-inspired sitcom produced entirely through remote collaboration, using ViewSonic’s technology as the proof point, transforming an idea into a full mini-series across global teams in just six months.
PRODUCT LAUNCH
M1 Mini
For the M1 Mini Plus global launch, I created the key visual, website, and animation using bold, kinetic design to express its portable, go-anywhere immersive power.
AWARENESS CAMPAIGN
Durex
Playfully personifying viruses as charming dates, blushing brides, and unsuspecting professionals, the visuals used humor and stylized 3D characters to deliver a serious reminder: protection isn’t optional. I used Photoshop and Procreate to create the characters.
PRODUCT LAUNCH
Iqos
For IQOS in Indonesia, I developed Pleasure Responsibly, an integrated campaign blending storytelling, education, and experiential to reframe heat-not-burn as a credible, satisfying smoke-free alternative in a complex market.
TVC PRODUCT LAUNCH
Marlboro
Marlboro Filter Black is a cinematic 15-second TVC using dynamic choreography and a futuristic cityscape to express boldness, modern sophistication, and the brand’s evolving identity within strict regulations.
AWARENESS CAMPAIGN
Unseen
For UNSEEN (Diversity Week 2023), I helped create a digital and OOH campaign highlighting workplace discrimination, using bold visuals to spark conversation around inclusion and its impact on attracting and retaining talent.
SOCIAL CAMPAIGN
Adidas Social
We launched a social campaign for Adidas Singapore that split the city into East vs West, using weekly influencer-led challenges to spark participation and friendly rivalry—turning social media into a high-energy platform for community engagement and team pride.
PRODUCT LAUNCH
JOUZ
For Jouz, I led the global brand launch—crafting a clean, design-led identity across logo, packaging, digital, and film to position it as a refined, innovative alternative in the competitive heat-not-burn market.