Here's to Learning - A Thank You to Educators

The Challenge:

As a decades-old visual solutions company, Viewsonic has worked in every major industry. Known for its high quality monitors and projectors, now with the use of it’s lastest technology Viewsonic wanted to be seen as the leader in Edtech and Hybrid Education.

We were to create Viewsonic’s first brand video and to also subtly incorporate the array of tech which enables both teachers and students to engage in this new hybrid format.

The Solution: 

“Here’s to Learning - A Thank You to Educators”, a campaign to celebrate educators for their devotion and hard work during the COVID-19 lockdown. As a tribute to all the hard-working educators, we launched a 3-minute video filmed in the U.S., India, and Taiwan to celebrate the value they bring to the world. This video shows how educators overcome the challenges and barriers by incorporating technology into new teaching approaches to keep teaching-learning uninterrupted, no matter if they are in-person or remote classes.

We created an award winning global brand video highlighting Viewsonic’s technology which supports education at a global scale, whether it’s in-class displays like ViewBoards, personal monitors, and writing devices for distance learning, or the purpose-built myViewBoard suite of education tools to provide a comprehensive hybrid learning solution. 

Due to the pandemic the entire process took over 8 months, with production teams working remotely in the USA, India, Dubai and Taiwan. We also brought in grammy award winning songwriters Louis York to help create an original sound track.