VIEWSONIC

‘Here's to Learning - A Thank You to Educators’

The Challenge:

As ViewSonic expanded into the EdTech space, it needed its first brand film, one that captured the human spirit behind hybrid learning, not just the technology. I led concept development, ideation, storyboarding, and direction of the shoot.

The Solution: 

Here’s to Learning – A Thank You to Educators is a global tribute to teachers during lockdowns, filmed across the U.S., India, and Taiwan, with an original score by Grammy-winning duo Louis York.

The campaign generated 7.5M+ views, won an IMPACT Award and a Shorty Award, and drove a 120% lift in education page traffic, 91% more blog visits, and 37M ad impressions.

Shorty Awards: B2B, 2021
Impact Awards: Best Content Innovation, 2021

Role: Global Head of Art
Agency: Viewsonic
Team: Global Creative Director – Tricia Ting , Production – Caveat