VIEWSONIC
‘Here's to Learning - A Thank You to Educators’
BRAND FILM
The Challenge:
As ViewSonic expanded into EdTech, it needed a first brand film that captured the human spirit behind hybrid learning, not just platforms, features, or functionality. In a category dominated by product-led storytelling, the real opportunity was to bring humanity back into a rapidly redefined education system.
The Solution:
Here’s to Learning shifted the narrative from technology to empathy, a global tribute to the people behind learning. I led concept development, ideation, storyboarding, and direction. Filmed across the U.S., India, and Taiwan, the film captured a shared human experience, positioning ViewSonic as a brand shaping the future of education, accompanied by an original score from Grammy winning duo Louis York.
The Impact:
7.5M+ views. IMPACT and Shorty Award winner.
+120% education page traffic, +91% blog visits, 37M ad impressions.
Role: Global Head of Art
Agency: Viewsonic
Team: Executive Creative Director – Patricia Ting, Production - Caveat
