M1 MINI

M1 Mini Plus - Product Launch

For the global launch of the M1 Mini Smart LED projector, I created a key visual, website, and animation to bring its pocket-sized power to life. Inspired by freedom of movement, the creative leans into bold typography, kinetic energy, and playful graphic elements, capturing the spirit of a projector designed to go anywhere and turn any space into a an immersive stage.

Role: Global Head of Art - Design & Art Direction
Agency: Viewsonic
Team: Global Creative Director – Tricia Ting