Adidas Social - Singapore

The Challenge:

Adidas wanted to boost local engagement and community spirit among Singapore’s youth by driving online participation and friendly competition through social media. The goal was to strengthen brand presence while connecting with audiences in an authentic, energetic way.

The Solution:

We launched a social campaign that divided Singapore into two teams — East vs West. Each week, influencers set new challenges on Facebook and Instagram, encouraging followers to represent their side by submitting creative photos and messages using #adidasSG. The campaign sparked a wave of participation, conversation, and healthy rivalry, turning social media into a city-wide game of team pride.