huawei

Huawei Reputation: Transparency

An idea pitched to Huawei that reimagines their transparency challenge as a tactile storytelling moment. A double-page newspaper spread hides the brand’s real message beneath a layer of rumours, speculation and mistrust.

Strategic cut-outs on the first page offer teasing glimpses of what lies underneath fragments of a truth waiting to be uncovered. Only when the reader physically turns the page does the full, honest message reveal itself. It’s a simple, human interaction that transforms doubt into discovery, and turns a reputation problem into an act of openness.