elite

The Challenge:

To launch the new Elite XG270QC curved gaming monitor, the goal was to create a bold visual identity that captured both the product’s cutting-edge performance and immersive design. The campaign needed to appeal to serious gamers while elevating the premium, high-tech aesthetics of the Elite series across both static visuals and digital motion assets.

The Solution:

We developed a sleek, cinematic visual and animation series built around the concept “Expand Your Horizon.” The design emphasized the monitor’s curvature, speed, and futuristic form through dramatic lighting, dynamic composition, and seamless motion. I led the art direction, design, photo retouching, and animation direction ensuring every frame reflected the power, precision, and performance of the Elite XG270QC.

Role: Global Head of Art
Agency: Viewsonic
Team: Global Creative Director – Tricia Ting