Jouz - Global Brand Launch

Challenge

In a market dominated by IQOS and other established HNB (heat-not-burn) devices, Jouz needed to stand out as a premium yet accessible alternative. The challenge was to build a distinctive global brand that communicated innovation, sophistication, and trust while appealing to design-conscious consumers in Korea, Japan, and the U.S.

Solution

From logo and product branding to packaging, website, and film, every element was designed with precision and purity in mind. I led the art direction, design, and video direction to establish a clean, modern aesthetic that highlighted the device’s engineering and elevated its emotional appeal. The result, a design-led brand that positioned Jouz as the refined, intelligent choice in a competitive market.