HUAWEI

‘Saving the Rainforest by Listening’

The Challenge:

Deep in the rainforest, illegal logging often happens faster than authorities can respond. After watching Topher White’s TED Talk about transforming old Huawei smartphones into real-time listening devices that detect chainsaws, Huawei saw an opportunity to amplify his mission, using technology to give the rainforest a voice and drive even greater impact.

The Solution:

What began as a conversation became a powerful partnership, as Huawei built on RFCx’s use of its durable smartphones to scale a connected ecosystem protecting multiple rainforests. We told the story through a short film highlighting how technology and human ingenuity can unite to safeguard the planet’s most vital forests.

Role: Creative Director
Agency: Ogilvy
Team: Copywriter – Lee Davies, Production - Chronicles