viewsonic

The Finchers

The Challenge:

As a decades-old visual solutions company, Viewsonic has worked in every major industry. From EdTech and corporate collaboration to create work and home entertainment, people rely on high-quality visual displays.

It was a project with may parts including a high-quality comedic series, social promotion, a custom website and short-form ads for both the series and products featured in it.

However due to pandemic the team had to work remotely with production teams in Taiwan, Los Angeles and Virginia. The barriers to communications were as wide as the Pacific Ocean, the International Data Line, and a communications system overloaded with traffic.

The Solution:

Viewsonic put its own technology to work to create The Finchers. Given that it was a mini-series in a visual medium, displays and visual solutions played major roles in every stage of development. The entire process took 6 months from concepting through development, photography, production and promotion.

A full-page ad in The New York Times promoted the greatest series that ever was, then a guerilla marketing plan faked billboards and physical advertising spots. Uncle Vin (Mark Teich) even faked his way through the late-night talk show circuit.