The Finchers

The Challenge:

As a decades-old visual solutions company, ViewSonic has worked in every major industry. From EdTech and corporate collaboration to creative work and home entertainment, people rely on high-quality visual displays. However, ViewSonic wanted to do more than just tell the world about the latest product. Instead, ViewSonic committed to showing the world with an original entertainment series: The Finchers.

With the creative marketing team at Caveat, ViewSonic set out to create a new kind of marketing experience. Tapping into Caveat’s experience with Hollywood productions and a mid-pandemic audience’s need for content, The Finchers was made to be a fun, lighthearted faux-sitcom steeped in 90s nostalgia.

However, the series was shot during the peak of the COVID-19 pandemic with production teams in Taipei, Taiwan and Los Angeles, USA. Additional team members joined from San Francisco, New York City, and even a mobile team in Virginia. Travel was impossible, so the teams had to work remotely. They even shot principal photography remotely

The Solution:

ViewSonic put its own technology to work to create The Finchers in collaboration with Caveat. Given that it was a mini-series in a visual medium, displays and visual solutions played major roles in every stage of development. Specifically, however, ViewSonic’s range of solutions supported the project in a few key ways: Visual Collaboration, Remote Production and Post-Production.

The entire process took 6 months from concepting through development then on to principal photography, post-production, distribution, and promotion. The considerable workload was shared between the Caveat marketing apparatus with team members across the US and ViewSonic’s own in-house marketing team based in Taipei, Taiwan.