A campaign idea I created for a winning pitch with Leo Burnett for Mira Mall in Hong Kong, a destination defined by duality. Comprising two distinct malls, each with its own fashion identity, Mira Mall moves between contemporary edge and refined elegance.

The idea, “Where Two Worlds Collide,” brings this contrast to life by fusing opposing aesthetics into a single striking visual language. The campaign celebrates the breadth of womenswear on offer, positioning Mira Mall as a place where contrasting styles don’t just coexist, they collide, complement, and elevate one another.

Role: Art Direction & Design
Agency: Leo Burnett, HK
Team: Executive Creative Director – Connie Lo