MIRAMALL

This series of key visuals was created for a winning pitch with Leo Burnett for Mira Mall in Hong Kong. Made up of two distinct malls each with its own fashion identity, Mira Mall offers a dynamic contrast in style, from contemporary edge to refined elegance.

The idea “Where Two Worlds Collide” captures this tension and harmony by visually merging opposing aesthetics. The campaign reflects the breadth of womenswear and fashion on offer, positioning Mira Mall as a destination where contrasting styles don’t just coexist, they amplify each other.

Role: Art Direction & Design
Agency: Leo Burnett, HK
Team: Executive Creative Director – Connie Lo