colorpro

ColorPro x Pantone

The Challenge:

Create awareness through social media for ColorPro’s new VP68a Series of monitors which have Pantone validation. This provides consistent and accurate color performance with industry color standards.

The Solution:

To bring ColorPro’s new Pantone validation to life, we turned Instagram into a playful testing ground for color perfectionists. Using a custom AR filter, users’ camera backgrounds transformed into vibrant, pixelated puzzles—each one hiding a challenge. At the center of the screen, a ColorPro monitor appeared with a single blank pixel waiting to be matched. Players were invited to pick the perfect Pantone shade, putting their color intuition to the test. Those with the sharpest eyes and highest scores unlocked the chance to win exclusive prizes.