anker

Anker PD Charger

The Challenge:

How do you make a charger something everyone uses but no one thinks twice about - feel smart, powerful, and even a little bit human? Anker wanted to introduce its new Power IQ fast charger, capable of charging laptops, phones, and tablets all at once, and show why you only need one. The task: turn a functional feature into a story people would actually smile at.

The Solution:

We gave the wall sockets feelings. Literally. Our ad shows unused sockets shedding tears of loneliness while one stays happily occupied by Anker's all-in-one charger. The idea turns tech efficiency into playful emotion - proving that with Power IQ, you'll charge everything from a single plug... and leave the rest of your sockets feeling a little left out.