coca-cola

Samurai - Coca-Cola

An integrated campaign for Samurai strawberry drink. We turned the 3 Samurai brand ambassador girls into secret spies, their aim was to hunt down the most desirable men in Vietnam. As part of the on-ground activation, 60 PGs were armed with ipads, they would scour the city looking for men. Based on various criteria selected participants would have their photo and info uploaded on the website. The 3 Samurai girls judged the selected winners at a launch party.