earth day

Earth Day

The Challenge:

Come up with an impactful and hard hitting digital idea for Earth Day.

The Solution:

The idea was to work in collaboration with Google and 'take over' google maps for the day. When the user searches for a certain address or location, the entire earth would appear to be flooded. It is designed to really hit home on the effects of global warming and if we don't act sooner than later the outcome could be disastrous. The user would be able to find out more information on the topic and also be able to go back to using google maps normally.